[IBM 327] Advertising/Sales Promotions Project

Google Docs Link: [IBM 327] Advertising/Sales Promotions Project


Due date: Tuesday, November 20
Presentation Date: Thursday, November 29

Contacts:
Jonathan Fink, PSC Contact
 - PASADENASANDWICHCOMPANY@GMAIL.COM
Professor Bryant
 - kiko1906@gmail.com

Details:

• The paper should be e-mailed to Jonathan Fink at and cc’ed to Professor Bryant.
• One hard copy should be submitted to the IBM Office manager at 3pm on 11/20 (Bldg 164 Room 3068).

Overview of Project:
Each group will serve as an Advertising/Sales Promotions Agency bidding for the services of Pasadena Sandwich Company to increase sales in their catering business.

Budget:
Each group will be allocated a budget of $3000/year to be spent at their discretion.

Group Size: (3-5 students)
 - Submission of agency name and group members – April 17 (e-mail to Prof. Bryant)

Paper Format:

• Minimum page length: 14 page written report (not including graphs)
• Name of Advertising/Sales Promotion Agency on cover page along with Bronco ID numbers
• Table of Contents – pages must be numbered
• Media Objective  – 1-2 pages – Overview of the project - introduction of business – desired goals and plan to achieve them  and impact on the product category and target audience 
• Situational Analysis (SWOT Analysis) – 5 pages 
• Description of product category – What are some industry trends?
• Detailed description of target audience and reason for selection.  
• Positioning Strategy
• Identification and description of competitors 
• Media Strategies  -  3 pages
• Forms of media that will be used, why they will be used and how they will be used (exclude Sales Promotion techniques) 
• Sales Promotion Strategy – 3-4 pages
• Identify chosen techniques based on the objectives that are to be accomplished
• Explain why ……
• Your idea/strategy is a good one
• The chosen promotion techniques will be effective in reaching the target market
• Your ideas are unique and creative
• Your proposed ideas are cost effective
• Summary of Budget – 1 page
• Detailed breakdown of  Financials from Situation Analysis
• Concept Brief – 1 page 
• Bibliography 

Notes:
A sample project that earned a letter grade of an “A” will be placed in Blackboard in “Course Information.”  A template for the “Concept Brief” has also been submitted to Blackboard to be submitted in same format in the paper.

Websites with helpful information:
http://www.csupomona.edu/~library/databases/A-Z.html#B
http://factfinder.census.gov/
www.bls.gov/cex
http://www.congress.org/congressorg/dbq/media


PSC Presentation Details:

PASADENA SANDWICH COMPANY
259 Sierra madre villa, pasadena CA.91107
“CALL WE’LL HAVE ‘EM READY”
626.578.1616
PASADENASANDWICHCOMPANY.COM

STORE HOURS:
Monday – Friday: 9AM-2:30PM
Saturday: 11AM-3PM
Sunday: CLOSED

Business Plan:
PSC Business Plan:
“CHANNELING SALES’ AND PROMOTIONS’ THROUGH SOCIAL MEDIA NETWORKS, PSC AIMS TO INCREASE LOCAL CATERING SALES AND REVENUE WHILE MAINTAINING A TRENDY IMAGE, FRIENDLY EMPOLYEE ATMOSPHERE AND DEDICATED CUSTOMER SERVICE OVER THE NEXT YEAR WITH LONG TERM GOALS AIMED TOWARD BUSINESS EXPANSION”

PSC Mission Statement:
“SERVING QUALITY, FRESH, HOMEMADE FOOD AS FAST AS WE CAN WHILE GIVING THE CUSTOMER SERVICE THAT MAKES YOU FEEL RIGHT AT HOME”

PSC Vision Statement: 
“INCREASE CATERING SALES THROUGH MARKETING PROMOTIONS, WHILE MAINTAINING OUR CUSTOMER SATISFACTION AND LOYALTY THROUGH OUR FRIENDLY FAMILY ATMOSPHERE AND HOMEMADE STYLE”

PSC BUSINESS MOTO:
“FRESH FOOD MADE AS FAST AS WE CAN”

Customer relationships & VALUES
PSC Business Values:
“PROVIDING THE COMMUNITY WITH FAMILY-ORIENTED CUSTOMER SERVICE WHERE INDIVIDUALS ARE SERVED ON A FIRST NAME BASIS.” PSC IS PROUD TO BE FAMILY OWNED AND OPERATED SINCE 1995.

FOUNDER STEVE FINK’S CUSTOMER SERVICE MOTTO:
“MAKE ONE CUSTOMER HAPPY AND THEY WILL GLADLY RECOMMEND TEN PEOPLE, BUT UPSET ONE CUSTOMER AND BEWARE THEY SPEAK POORLY OF YOU TO ONE HUNDRED PEOPLE”

PSC Target Market:
DAY-TO-DAY TARGETED CUSTOMERS: VALUE DRIVEN LUNCH SEEKERS OF ALL AGES AND BACKGROUNDS WHO WANT A GREAT ATMOSPHERE AND HAVE A LARGE APPETITE CATERING TARGETED CUSTOMERS: LOCAL, SMALL, AND CORPORATE BUSINESSES AS WELL AS PEOPLE WHO WOULD LIKE CATERING FOR PRIVATE PARTIES & EVENTS

 “CUSTOMERS COME FIRST”


MENU AND PRICING:
-HALF-ON-A-WHOLE SANDWICHES
-TRUE-HALF SANDWICHES
-CHILD-SIZED SANDWICHES
-DELIVERY AVAILABLE UPON REQUEST

Menu:

(Also on website: http://pasadenasandwichcompany.com/)


Catering & Specialty Sandwiches:
“PROUDLY SERVING FRESH, HEALTHY CATERING  OPTIONS TO ACCOMMODATE CUSTOMER SPECIFICATIONS”

OFFERING:

• MINI SANDWICH PLATTERS 
• STARTING AT $75.00
• FRESHLY PREPARED MEAT AND CHEESE PLATTERS
• $6.95/PERSON
• FRUIT & VEGGIE SKEWERS
• $3.95/PERSON
• FRUIT& VEGGIE PLATTERS
• $3.95/PERSON
• ORGINAL PSC POTATO, MACARONI & COLESLAW SALADS
• PINT: $4.75
• CUSTOMIZED PSC GARDEN SALADS
• STARTING AT $3.95/PERSON
• CUSTOMIZE YOUR OWN PSC’S ORIGINAL 4’FOOT-LONG SANDWICH
• STARTING AT $75.00
• BEVERAGES OF YOUR CHOICE
• STARTING AT $1.00

“IF YOU CAN DREAM IT … WE CAN MAKE IT”

Marketing Strategies Sales and Promotions

1. “BIG STEVE SANDWICH” & “STEVE-STYLE” 
2. GIFT CARDS AND APPAREL/MERCHANDISE 
3. PASADENA WEEKLY PERIODICAL PROMOTIONS
4. ENTERTAINMENT BOOK COUPONS
5. PASADENA SANDWICH COMPANY WEBSITE
6. SOCIAL MEDIA REVIEW WEBSITES
7. COLLEGIATE ATHLETIC SPONSORSHIP PROGRAMS
8. ACADEMIC SCHOLASTIC SPONSORSHIP CARDS 

PASADENA SANDWICH COMPANY IS A PROUD SUPPORTER OF LOCAL COMMUNITY EVENTS

Sales promotion objectives:
DEVELOP SALES PROMOTIONS AIMED TOWARDS PROMOTING PASADENA SANDWICH COMPANY’S SIGNATURE CATERING OPTIONS TO LOCAL PASADENA BUSINESSES AND COMMUNITY MEMBERS FOR PRIVATE EVENTS AND HOME PARTIES.

TARGET BUSINESSES: 
SCHOOLS (PASADENA COMMUNITY COLLEGE), MEDICAL OFFICES, PUBLIC ADMINISTRATION OFFICES, CAR DEALERSHIPS, DEPARTMENT STORES, LAW FIRMS & BANKS

BUDGET: 
$3,000.00 WILL BE ALLOTED FOR THIS PROJECT

PSC BUSINESS GOAL:

• INCREASE SALES THROUGH CATERING

PASADENA SANDWICH COMPANY WANTS YOU
THE PASADENA SANDWICH COMPANY OWNERS LOOK FORWARD TO REVIEWING THE RESULTS OF YOUR RESEARCH AND WILL CHOOSE ONE GROUPS PROMOTION TO BE IMPLEMENTED IN THE UPCOMING CALENDER YEAR.

THE WINNING TEAM WILL BE REWARDED WITH A PASADENA SANDWICH COMPANY GIFT PACK.

SHOW YOUR BRONCO ID AND RECEIVE 20% OFF THROUGH 12/31/12

PLEASE CONTACT JONATHAN FINK IF YOU HAVE ANY FURTHER QUESTIONS
PASADENASANDWICHCOMPANY@GMAIL.COM

THE MANAGEMENT AND STAFF AT PASADENA SANDWICH COMPANY ARE ALL VERY EXCITED TO BE COORDINATING WITH THE SALES AND PROMOTION STUDENTS THIS QUARTER

A SPECIAL THANK YOU TO PROFESSOR BRYANT AND THE IBM 327 SALES AND PROMOTIONS CLASS

PLEASE DO NOT HESITATE TO CONTACT JONATHAN FINK  REGARDING ANY QUESTIONS OR CONCERNS